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Search Engine Optimization
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What tool do you use to find what you're looking for?
If you answered "search engines", you agree with
the vast majority of web users. While the numbers continue
to climb, Google reports that over 150 million users use their
search engine every day! And that's just Google. Altogether,
hundreds of millions of users use the Web's top search engines
(Ask Jeeves, AOL, About, Google, AltaVista and so on) to find
what they're looking for.
Just because you have a site, doesn't mean they'll come.
We all remember the ad. Anxious developers and marketing
execs watch their screens after launching their new site.
Nerves are frayed as the initial orders come in slowly. Then
a miracle happens. The order counter speeds up and then almost
can't keep up.
Well, if you think that might happen to you, dream on! In reality, you need to work for your traffic and spend some time and money to ensure you get the exposure you want. You need to make sure your site is optimized and subsequently registered with the various search engines so you can capitalize on this valuable source of leads.
So what's involved?
The search engines keep changing the rules in order to
ward off spamming sites and to give increased exposure
to legitimate ones. Furthermore, as much effort as you
put into the search engines, your competition is doing
the same.
So in order to do well, you have to do more than merely add some keywords and a description to your pages. You also need to assign individual window titles, re-think the wording on your site (content), evaluate your use of images, style sheets and use of external code files, create a site map, define "alt tags", and apply several other tricks of the trade.
We spend a lot of time keeping up with search engine technology to ensure our clients' Web sites perform optimally. We utilize several tools to evaluate our efforts 30, 60 and 90 days after optimization and provide our customers with detailed report cards.
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